The National Pork Board announced that Keith Schoettmer, a pig farmer from Tipton, Indiana, is the recipient of its first-ever America's Pig Farmer of the YearAward. The award is designed to recognize a pig farmer who excels at raising pigs using the “We Care” ethical principles and connects with today's consumers about how pork is produced.
"We are pleased to have Keith represent America's pig farmers, and we look forward to the dialog he will create as he travels around the country," said Derrick Sleezer, National Pork Board president and pig farmer from Cherokee, Iowa. "It's important that we connect with today's consumers about how we raise their food in an ethical and transparent way. Keith's interest in sharing his farm's story – and putting a face on today's pig farming – will help us reach this goal."