Sports legend Bo Jackson sees his company’s entry into the protein market as a first step toward revolutionizing the quality of meat, poultry and seafood products available to a mass audience.
When a sports celebrity’s playing days are over, it doesn’t mean the competitive fire or drive for success in that athlete subsides — many search for outlets for that burning desire to win.
Additionally, celebrity names and food brands go together like, well, steak and potatoes. Steakhouses branded by superstar athletes seem to be an even more ubiquitous match. Many celebrities lend their names to the ultra-premium space to serve consumers looking for the top-dollar, high-end, fine-dining experience.