Verde Farms, a provider of 100% grass-fed, grass-finished beef and lamb for both retail and food service, has announced several new brand initiatives, including a website re-launch and a packaging refresh to position the company towards a new phase of growth. The demand for grass-fed beef in the U.S. has fueled exceptional growth for Verde Farms. Founded in 2005, the company experienced 70% sales growth in 2014 and is on track for another record year of growth as 2015 comes to a close.
"I think you're seeing a shift in how we think about beef here in the states. It's not just about reducing meat consumption and depriving ourselves – it's about eating better meat," said Dana Ehrlich, CEO and co-founder. "The reason we're seeing such success is because Verde Farms has always been committed to sourcing and delivering the best 100% grass-fed and grass-finished beef products that are better across the board. Better for consumers, better for the animals and better for the environment."