Media stories about the sustainability and environmental impact of meat production are often rife with misinformation, myths and inaccuracies. To help improve the accuracy of reporting on these issues, the North American Meat Institute (NAMI) has released a new Media MythCrusher document, reviewed by environmental experts, outlining ten common myths and the data correcting them.
“With so many different definitions and numbers shared around the world, it is hard for reporters to navigate what the research shows on the environmental impact of meat production,” said Eric Mittenthal, NAMI vice president of public affairs. “The new Media MythCrusher is an easy to use resource with links to key research and data that shows the positive trends of greenhouse gas reductions in the industry over many years.”