With distinctive sales channels, thousands of customers and millions of consumers enjoying its products for every eating occasion, AdvancePierre Foods’ business model is designed to make sure quality goals transcend quantity goals. It’s underscoring this commitment to quality and the enrichment of the overall customer experience with the opening of a customer Innovation & Research Center, a combination of lab space and meeting rooms that brings the R&D food labs and test kitchens to customers, creating the best opportunities to develop the products needed to grow their businesses.
Bernie Panchot, AdvancePierre’s senior VP of research and development, emphasizes that customer collaboration is a guiding principle at AdvancePierre. “The new, interactive space complements AdvancePierre’s integrated product development process, facilitating enhanced cooperation between R&D, consumer insights, marketing and sales, all the while engaging customers at the most critical junctures in the product development process.”