Butterball’s calculated bet that bringing all its production in-house would spur growth and innovation in its product lines has paid off handsomely. Plant expansions and the acquisition of two large processing facilities will allow the processor to multiply its jackpot.
It has been a busy couple of years, but the gamble that Butterball LLC has taken to modify its operational approach appears to have paid off, spurred along by several headline-making acquisitions in recent years.
The Garner, N.C.-based turkey processor is reaping the rewards of its efforts to redefine its approach through tough economic times and the growth in popularity of turkey beyond whole-bird Thanksgiving feasts among consumers.