Running a business is hard enough, what with dealing with problems ranging from personnel and payroll to competition and cash flow. Most business owners recognize the need to insulate themselves from such risks, both internal and external. Each of these risks can usually be handled by establishing the proper business culture and putting personnel in place to handle issues as they arise.
Too often business owners take an ostrich-like approach to the potential of natural disasters such as hurricanes, floods and earthquakes wreaking havoc on their company. Disasters can happen virtually anywhere and cause billions of dollars in related losses for hundreds of thousands of businesses. According to the website Ready.gov, at least 40 percent of businesses pummeled by nature’s wrath never recover. Many others barely get back to normal.