According to Technomic’s Flavor Consumer Trend Report, 40% of respondents say they are more willing to visit a restaurant that features new and innovative flavors. Butterball Foodservice offers a wide variety of turkey products that can be used as a foundation for interesting taste experimentation, as well as a frequently updated source of expert recipes.
Diners are demanding more adventurous taste combinations. Bitter and sour flavors are gaining traction on menus across the nation, with their health benefits working to attract consumers’ attention. Since 2009, bitter flavors have become 4% more appealing, and sour flavors have increased in appeal by 8%.1 Fruit flavors are also thriving, with growing demand for fruit in traditionally savory recipes. Additionally, consumers are craving more complex spicy flavors, with preferences shifting from extreme heat to milder spice.