Oberto is teaming up with some of the sports world’s hottest athletes as it amps up its 2016 marketing efforts in the red hot beef jerky category. The company has unveiled that it will bolster its sports endorser line-up with NFL megastar Rob Gronkowski, baseball all-star Hunter Pence and action sports icon Travis Pastrana, who will join NFL all-pro Richard Sherman and renowned sports media personality Stephen A. Smith in Oberto’s multi-faceted 2016 marketing and advertising campaign. The campaign, which focuses on connecting the brand with active lifestyle and the benefits of its high protein products, will further build upon Oberto’s unique positioning in the explosive beef jerky category. Through the success of its recent marketing, Oberto has seen its sales, retail penetration and market share grow significantly over the past year in the meat snacks category that has boomed to over $3 billion in retail sales. Just in the last 12-weeks, Oberto grew nearly +20% vs last year and gained a full share point (Nielsen 12/19/15 All Channels).
Gronkowski, Pence and Pastrana will play a fundamental role in helping magnify Oberto’s brand mantra, "You Get Out What You Put In,” highlighting the importance of being selective in the foods and snacks active lifestyle consumers “put in” their bodies to help “get out” optimum performance. To that end, each of the athletes will star in new additions to Oberto’s popular and memorable“Little Voice In The Stomach” television spots alongside Stephen. A Smith. In the spots, Smith will reprise his role as “The Little Voice” telling the athletes the need to fuel up with Oberto’s lean protein jerky. The athletes will also be featured in a variety of digital content programs, retail activations and other high-profile, impactful marketing initiatives.