GNP Companyannounced that it will be adding two new attributes to its All Natural chicken products sold under its flagship Gold'n Plump brand. The attributes include "No Antibiotics–Ever" and the American Humane Certified farm program seal. The first Gold'n Plump products featuring both of these claims will hit store shelves in March, with more added in the summer. The company will gradually extend these attributes to the entire Gold'n Plump line, with the goal of all products to offer them by 2019.
"The demand for products raised humanely and with no antibiotics ever is growing," said Julie Berling, director of strategic communications and insights for GNP Company. "One study shows as many as 42 percent of chicken consumers say 'hormone- or antibiotic-free' is an important factor to them. And 92.6 percent of consumers find it very important to buy humanely raised meats."