Perdue is moving NO ANTIBIOTICS EVER protein into mainstream grocery categories and foodservice menu items with the rapid transition of its entire frozen, refrigerated and fresh value-added chicken products and all of its foodservice turkey items to NO ANTIBIOTICS EVER (NAE). Perdue made the announcement during the 2016 Annual Meat Conference in Nashville.
The transition, taking place now, will make PERDUE the first major brand to convert all of its value-added chicken products to NO ANTIBIOTICS EVER, providing consumers with choices in every category – fresh, refrigerated and frozen. The conversion to NO ANTIBIOTICS EVER at retail includes all PERDUE brand heat-and-eat and pre-seasoned chicken items, such as retail nuggets, strips and grilled strips. It ensures that consumers do not have to forego the confidence that comes with NO ANTIBIOTICS EVER for the convenience they want, nor will they have to wait years. Products will hit shelves this month, with the conversion continuing through May. Perdue is distributing those products coast-to-coast.