Renowned for bringing premium meats to the table, Colorado Premium Foods, Greeley, has launched a new line of aged, perfectly-portioned steaks and beef tips that zeros in on consumer needs. The company’s Truly Simple brand is partnered with Certified Angus Beef brand cuts to help all consumers – specifically millennials, boomers and nutritionally conscious consumers – enjoy great-tasting beef, smart portion sizes and preparation ease.
“Consumers are asking for ease and simplicity in lean meats and the Truly Simple brand delivers,” says Kevin LaFleur, president of Colorado Premium Foods. “We start with top quality aged steaks cut to 1½- inch thickness. With our simple instructions for cooking the perfect steak and recipes on the package, consumers can count on these products to give them exactly what they’ve been seeking in the meat case.”