Today, more than ever, consumers want transparency about the food they feed their families. Details about product characteristics such as calories, sugar and fat aren’t enough anymore; consumers want to know where their food comes from, how it’s made and what’s in it.
In fact, according to a 2015 report titled “A Clear View of Transparency and How it Builds Consumer Trust” from the Center for Food Integrity, consumers primarily hold food companies responsible for sharing this information with them. The study showed consumers look to food manufacturers to provide transparency about policies, practices and performance for six key aspects of food production. These aspects are the impact of food on health, animal well-being, food safety, labor and human rights, environmental impact and business ethics. The good news is, consumers want to learn more, which gives us food companies more opportunity to engage with them in a simple, clear way.