Sunrise Strategic Partners, a Boulder, Colo.-based accelerator of emerging brands co-founded by Steve Hughes and Trilantic North America, announced a minority investment in Perky Jerky, maker of all natural, ultra-premium beef and turkey meat snack products.
"Sunrise's deep strategic experience in scaling businesses will be crucial to taking Perky Jerky to the next level. We need a playbook to do this and the resources to implement it - Sunrise will be a crucial partner in the next phase of growth for our brand," said Brian Levin, Chairman of the Herd at Perky Jerky. "Sunrise values the culture that I have worked hard to create, and I'm looking forward to working closely with Steve and the Sunrise team as we continue to drive growth for Perky Jerky and deliver the Best Tasting Jerky on Earth to our consumers."