Tyson Foods, Inc. has named Felicia Collins vice president, corporate communications. In this new role, Collins will lead the company’s public relations, social media and internal communications teams. She will report to Sara Lilygren, executive vice president of corporate affairs.
Collins is a food industry veteran with nearly 25 years of communications expertise. Throughout her career, she has developed groundbreaking programs to help advance and protect the reputations of a number of leading companies and organizations. Most recently, she served as the chief communications officer/vice president of corporate communications for California-based ingredient producer Ventura Foods where she built the corporate communications function, including the company’s corporate social responsibility strategy, and employee communications and corporate reputation platforms.