Dramatically increasing sales and ever-changing complexity of the business recently prompted Hydro-Thermal Corporation to reorganize staff into industry-specific teams. The teams cover newer applications as well as established markets for Hydro-Thermal, including Food and Beverage, Ethanol/Starch/Sweetener, and Industrial. Previously sales staff were divided by geographic territory, with segments broke out for US/Canada and International. Sales, engineering, and marketing staff were affected by the reorganization.
The main customer-facing component is that all sales staff will now have a specific, dedicated industry. Existing sales relationships will be gradually transitioned to their new contacts and the team will work together to ensure that all current sales opportunities are properly serviced.