Dickey's Barbecue Pit celebrates success with sliders following first LTO Campaign in two years
Dickey’s Launched ‘Pulled Pork Palooza’ to start 2016 with a bang. The centerpiece of the campaign was Pulled Pork Sliders, which were sold for $1 system-wide. In the first quarter, Pulled Pork Sliders accounted for a 23 percent increase in sales per store, per day. Overall, Dickey’s sold more than 700,000 sliders system-wide. Guest feedback was overwhelmingly positive, as the sliders were not only sold as an add-on in each store, but were also included in a 24-ct party pack perfect for game watching parties.
With the success of Dickey’s first limited time offer in more than two years, the nation’s largest barbecue chain will soon release a new limited time offer for the second quarter. Stay tuned for the announcement, but Dickey’s does have one hint: it will be impossible to wrap your mind around it!