In this video interview, Deidrea Mabry, Director of Scientific Communications and Technical Programs of AMSA, discusses the launch of AMSA’s new website TheMeatWeEat.com and how the website can help consumers learn more about the meat industry.
Andy Hanacek: Thanks for taking the time to talk to me at IPPE at the AMSA booth. I wanted to talk to you about some of the initiatives that AMSA has got going on. Specifically, a pretty cool consumer initiative [called] TheMeatWeEat.com, a new website you guys launched and are continually working on. Talk about the whys and the hows for TheMeatWeEat.com. Why did you guys develop it and how did you get the point you are at now?