Palermo Villa, Inc., one of the top five pizza manufacturers in America, announces its latest frozen pizza innovation; Urban Pie Pizza Company. With a flaky, pastry-like crust, this premium, small batch frozen pizza is unlike any product Palermo’s has ever released and it is aimed at re-energizing the frozen pizza category for millennials, young families and others. Urban Pie Pizza Co. is currently in select grocery stores and will be available nationwide by the end of this month. The suggested retail price is $8.99.
“We are thrilled to bring this type of innovation to the frozen pizza category,” said Giacomo Fallucca, Palermo Villa, Inc. CEO. “It’s been a unique test to meld flavor trends with the American pizza palate. I think this innovation is a relevant representation of how much we continue to challenge ourselves. I’m incredibly proud of the collaborative efforts we continue to achieve,” he finished.