The Players’ Tribune announced Tyson Foods Inc. as the company’s latest content partner. Tyson Foods will be integrated on The Players’ Tribune in branded essays, a video series, and photo galleries, featuring legendary athletes Ken Griffey Jr., Brandi Chastain, Johnny Bench, and Cal Ripken Jr. Tyson Foods is supporting the effort with a shopper marketing digital content experience called Legends at the Grill.
As part of the partnership, The Players’ Tribune will debut a new video series, entitled “Field Notes,” where Griffey, Chastain, Bench, and Ripken share the unique sights and sounds of their favorite sport. Their narration will drive each episode as they explain in detail the sensory aspects of the game while fans see and hear them in cinematic detail. Each of the four stars will also contribute to several Tyson Foods co-branded written features for the popular editorial series, “Best Play I Ever Made,” where athletes break down signature career moments from their own, singular point of view. Additionally, The Players’ Tribune will produce two supplemental bespoke video series that will live exclusively on a Tyson Foods microsite.