In a blind taste testing conducted by Cooking Light Magazine, Georgia-based poultry brand, Springer Mountain Farms, was named “Best Tasting Bird” out of the top twelve chicken brands currently on the market.
Out in the July issue, the study was conducted on boneless, skinless chicken breasts, as this is the cut that Cooking Light readers most often purchase. To eliminate labeling biases, each taste tester was blindfolded, ratings were based on a scale of 1 to 5 and all chicken was poached to 160 degrees for consistency. The test aimed to better inform today’s consumer facing crowded supermarkets filled with a multitude of confusing product claims ranging from organic to free range to pasture raised. Springer Mountain Farms was named the superior tasting brand, with a score of 3.4 and attributes listed such as "good mellow flavor, meaty yet tender, slices well."