The PERDUE brand has launched new television commercials focusing on the role played by herbs in raising healthy chickens without relying on antibiotics. The commercials, airing nationally, star Perdue Chairman Jim Perdue, a Perdue flock specialist and a Perdue nutritionist, along with a sprig of thyme, a bunch of oregano and a few hundred chickens. The “It’s not the easy way, it’s the Perdue Way” campaign, which will also reach consumers online, highlights some of the extra, and sometimes surprising, efforts Perdue and farmers take to raise healthy chickens with no antibiotics ever.
“If this were easy, all of our competitors would already be doing it,” said Eric Christianson, Senior Vice President of Marketing and Innovation.