Atkins Ranch is re-launching its lamb brand this month with participating Whole Foods Market stores across the nation with a focus on family. Atkins Ranch Founder and Director, Phil Guscott, says, "We believe good food brings people together, and we want to create more of a connection between our ranchers and our customers.
"Our 100% grass fed lamb is grown by our family of ranchers. Many of our ranchers are third, fourth and fifth generation and for them, growing high-quality lamb with respect to the natural environment is a way of life and a passion,” he adds.