Gold'n Plump, the flagship brand of Midwest chicken producer GNP Co., has added two new attributes to its All Natural chicken products: No Antibiotics–Ever and the American Humane Certified farm program seal. The first Gold'n Plump products featuring both of these claims are in stores now. There are now 25 items in distribution with plans to gradually extend these attributes to the entire Gold'n Plump line.
"The demand for products raised humanely and without antibiotics ever is growing," said Rory Bidinger, brand manager for Gold'n Plump. A majority of Gold'n Plump All Natural products, including small and family packs of boneless skinless chicken breasts and chicken thighs, in addition to ground chicken, now carry both the No Antibiotics–Ever claim and American Humane Certified seal. The brand's value-added retail and deli products will fully transition by the end of 2019.