Just BARE Chicken, a nationally distributed brand of all natural chicken, is sponsoring six Minnesota-based healthy lifestyle events taking place through October 2016. Just BARE has partnered with Life Time—The Healthy Way of Life Company, to sponsor five events through its Life Time Tri and Gildan Esprit de She brands, and Twin Cities In Motion, a nonprofit that promotes healthy lifestyles through running events, to sponsor the Medtronic Twin Cities Marathon. Just BARE will bring its message of traceability to the athletes involved in these six events to highlight its “Trace Your Chicken” function on JustBareChicken.com, while also inspiring healthy lifestyles.
Since its introduction in 2009, the Just BARE brand has led the chicken industry in transparency with imprinted traceability codes on each package of its line of Natural No Antibiotics–Ever, Vegetable- and Grain-Fed chicken. These codes allow consumers to see and learn more about the actual family farmers who raised the chicken in their packages. Recent Just BARE research1 shows 31 percent of consumers say they will not buy chicken unless they know where it is from, and 61 percent would like to know where it came from if they could.