Old Wisconsin is a family-owned sausage company from the heart of Wisconsin that believes everyone should experience the authentically handcrafted, hardwood-smoked flavor of Wisconsin. This summer, the company custom-built a mobile pedal-powered Smokehouse that hit the streets of Chicago, Illinois, to bring the big flavors of Wisconsin to the big city and generate consumer trial.

Old Wisconsin is leveraging the mobile Smokehouse to bolster its marketing efforts and drive brand and product awareness with consumers.