Hangover Joe's Holding Corporation, developers of the nation's leading morning after Hangover Recovery Shot and Git-R-Done-Energy, is pleased to announce that the company is launching its own exclusive line of premium gourmet beef brisket beef jerky. "This is the company moving into a new direction as a functional lifestyle company," said Matthew Veal, CEO of Hangover Joe's Holding Corporation. "We have been developing our own exclusive marinade and flavors for over a year. We believe we have created an incredible new line for the company and this will fill a need in the market and category." There is a jerky explosion going on where Americans and other Western consumers are increasingly opting for protein-based snacks over sugary ones. But this is not your father's (or great-grandfather's) dried-meat snack. We like to say our gourmet beef brisket jerky is "artisanal." The market for jerky has ballooned into a nearly $1.5 billion industry in the United States. Sales are up by 13 percent since 2013, and by 46 percent since 2009.
"This is a major new direction for our Company," said Shawn Adamson, head of sales & marketing and co-founder of Hangover Joe's. "We are a functional lifestyle beverage company and that is always going to be our focus, but we have an expanding dealers network around the country and we saw the need to bring them a new product -- a product that would be exclusive to Hangover Joe's and yet keep to the theme of our company and brands. I grew up in cattle country in Kansas and I know beef quite well, so it was very important that we would create what we believe to be the best tasting highest quality product possible. So much of the beef jerky on the market in the USA is not from here at all, it's imported from South America or even Asia and it's not beef brisket and it's highly over processed, so we saw a need to create a high quality gourmet brand. We identified there is a need in the market for a gourmet brand to emerge and that's what we have created and what we will achieve with our exclusive brands and flavors." The demand for dried meat has risen to such heights that it now dwarfs that of other once comparable snacks. A recent report by market research firm Euromonitor found that jerky outsells seeds, party mixes, and pita chips -- combined. We are going to get a big part of this market in the USA and globally. But jerky's popularity also owes a great deal to this country's obsession with protein. More than half of Americans say they want more of it in their diet, and they have proven that the talk isn't cheap. Beef jerky, which is high in protein, low in calories, highly portable, and can last for a long time, has benefited greatly from its ability to double as both a practical and healthy snack. "A recent trend among consumers of viewing protein as an effective appetite suppressant and energy booster has further helped jerky to be perceived as a smart snacking option," Euromonitor notes in its report. Our premium gourmet beef brisket jerky is of the highest quality and is made fresh to order, we select only the best USDA top cut premium beef brisket. This is all 100% USA beef and we have developed our own exclusive process of aging and curing that is at the top of the industry in quality, taste and standards.