DEVOUR, a new frozen meal line, launches nationwide this month, aiming to disrupt the $7.2 billion frozen meal category by introducing crave-able meals to a traditionally “good enough” category.
Last year, 77 percent of Americans brought home a frozen meal, but there’s no telling what percentage looked forward to eating them. That’s why DEVOUR is doing things differently, introducing meals so ridiculously delicious you would never expect them to come from the freezer.