Oberto Beef Jerky, the nation’s leading all natural jerky brand, will expand its product portfolio this month as it enters the trail mix category with the launch of Oberto Trail Mix. Oberto’s entry is part of the company’s bigger mission to provide more delicious, convenient, and “better for you” snacking product forms featuring the unmatched lean protein power of its Oberto Beef Jerky. The first three Oberto Trail Mix flavors – Original Beef, Spicy Sweet Beef, and Teriyaki Chicken -- are now rolling out to select retailers nationwide.
Taking the launch to all new “heights,” Oberto CEO Tom Hernquist took to the Mount Rainier trail to truly live the brand and fully embody the company’s brand mantra, “You get out what you put in.”