As winter’s chills and the holidays near, retailers across the country are partnering with the Certified Angus Beef brand to help consumers prepare delicious roasts. The free Roast Perfect app, available in iTunes and Google Play, helps consumers select a roast, determine the amount of beef to purchase, and prepare it with chef-created recipes and cooking tips.
“Consumers using the Roast Perfect app have information at their fingertips to serve delicious roasts for family meals and special occasions,” says Tracey Erickson, the brand’s vice president of marketing. “It helps our retailers deliver meal ideas that lead customers to their doors for great-tasting beef.”