A group of like-minded organizations, companies and individuals have formed the Healthy Fats Coalition (HFC – http://www.healthyfatscoalition.org/), a new educational initiative dedicated to the proposition that healthy fats aren’t merely having a moment – they’re here to stay, as an essential part of the American diet.
As an awareness campaign, the Healthy Fats Coalition reflects the marked change in what Americans think about the health benefits of healthy, minimally-processed animal fats. The HFC seeks to create an enlightened conversation about the food we eat, though news and editorial commentary, social media conversations, opinion surveys and more. Its mission is simple: affirm that animal fats deserve a central place in the American diet and in the popular imagination.