In their mission to push bacon forward, the makers of HORMEL BLACK LABEL bacon today unveiled The Black Market, the ultimate destination for bacon lovers and online consumers alike. The Black Market is a multisensory bacon experience designed to launch consumers on a quest in a world of bacon, while providing them with the ability to purchase bacon in a previously unimaginable way; as the first ever mobile virtual reality shopping experience available to consumers via a smart phone that does not require using an application or headset.
The Black Market continues HORMEL BLACK LABEL bacon’s We’re Always The New Black campaign, which celebrates over 100 years of pioneering bacon innovations including the invention of Canadian Bacon, in America, and The Reggie Watts Bacon Experience, a genre-bending musical creation.