The North American Meat Institute (NAMI) unveiled the first-of-its-kind mobile app aimed at helping consumers become more confident when buying meat and poultry. The free MyMeatUp app is the only available app with a full guide to beef, pork, lamb and veal retail meat cuts, and draws on content from www.MyMeatUp.org, a popular resource that was launched in 2016.
“This dynamic, interactive app offers consumers a convenient, go-to guide that will equip shoppers with essential tips when buying, preparing and cooking meat and poultry products,” said NAMI President and CEO Barry Carpenter. “It is a great resource, particularly for younger shoppers just starting to navigate the grocery store on their own for themselves and their families, to answer any questions they have about the meat in the case.”