Despite the significant upheaval taking place in Washington D.C. and throughout the country, there are a few rock-solid constants. Consumers will continue to eat, and while the type of food they will buy is largely dependent on their financial stability, protein consumption remains steady.
Todd Southerland, senior vice president and food & agribusiness industry manager at SunTrust Bank, says that price is the ultimate driver for “share of stomach” — how each protein fares relative to competing meats.