Promoting Alaskan seafood through retail marketing
As the U.S. wild-caught seafood category leader, the Alaska Seafood Marketing Institute (ASMI) offers free merchandising and customized in-store support to help retailers drive sales of Alaska seafood year-round.
Retailers can boost sales of frozen Alaska seafood with ASMI’s COOK IT FROZEN! techniques. ASMI developed a series of COOK IT FROZEN! techniques (sautéing, roasting, broiling, poaching, steaming and grilling) to support frozen Alaska seafood products and to provide convenient healthy meal options to today’s time-starved consumers. Frozen Alaska seafood portions can be prepared in as little as 15 minutes — with no thawing or pre-planning needed! The objective of the program is to provide retailers and seafood buyers an easy to execute program that will offer opportunities to grow seafood sales and educate consumers about cooking Alaska seafood.