After a highly successful 2016 where it grew over 400 percent, PRE Brands is bringing new energy to the Food 2.0 movement in 2017, starting with a comprehensive brand refresh, including a new website, new item launch, and re-designed packaging graphics for their lineup of premium grass fed beef products. The new look will be unveiled at the ultimate spring culinary event, the SXSW SouthBites Dinner, which showcases tasty bites from the cutting-edge culinary scene.

Since its inception in 2015, PRE has been a company driven by the mission of delivering what consumers want in food including great taste, transparency, health and safety at a fair price. Its commitment paid off in 2016, as PRE was the fastest growing consumer beef brand in the country among brands selling greater than $100,000 at retail. The New Year also brought the company its first dedicated headquarters, located in heart of Chicago's vibrant River North neighborhood, perfect for the growing team of passionate individuals.