Country Archer Jerky Co. is poised to debut the company's newest product innovation—paleo meat sticks—as the brand continues to disrupt the surging meat snacks category with their better-for-you product formulations that tout "more meat, less bull and no junk". Country Archer's highly-anticipated meat stick launch coincides with the unveiling of a new brand logo and updated packaging for their top-selling jerky line.
"Similar to Frontier Bar and our existing line of gourmet jerky, the meat sticks were formulated to meet the needs of our core consumer who supplement their busy and active lifestyles with paleo-friendly post-workout snacks that are deliciously healthy, high in protein, and made with wholesome real food ingredients," said Country Archer CEO and Co-Founder Eugene Kang. "Snacking is on the rise and our new meat sticks provide the perfect occasion for conscious consumers while delivering on taste, quality, health and convenience, that's a potent combination."