Last year, I had the chance to attend the IFFA Show in Frankfurt, Germany, for the first time. Along with being overwhelmed by the size and scope of the show itself, I had the chance to explore the neighborhood around the fairgrounds in Frankfurt.
Left to my own devices outside of the show hours, I spent some time at the mall next to the show. There, in the middle of a multi-story shopping center in downtown Frankfurt, there was a fresh market where shoppers could stop and pick up some groceries for dinner. This was how I came to understand that the idea of shopping for a week’s worth of groceries at once (or a month’s worth if you go to club stores) was an American invention. It’s much more common to shop more often for groceries, and use them immediately.