Many small meat processors have a retail area where they sell products to the public. It is also common for small meat processors to wholesale their products to local retailers who then sell their products to the public. Both scenarios provide the opportunity for small meat processors to provide samples of their products to potential customers. Sampling provides an excellent way to spark a customer’s interest in your products and ultimately generate a sale. Your goal should be to not only generate an initial sale but also to generate repeat sales.
Remember the No. 1 way to generate repeat sales is to have a consistent product. If a customer buys your product and they like it, the next time they purchase it they want it to be the same. Consistent products help to build product loyalty and brand loyalty.