How listening to consumers, expanding product options increased demand
Former Butterball COO Joe Nalley spoke with The National Provisioner editor-in-chief Andy Hanacek as he retires after 46 years about a variety of topics in the industry. Watch all videos here. In the fifth part of the series, Nalley discusses how listening to consumers and expanding product options increased demand.
Andy Hanacek: Joe, thanks again for joining me. We talked a little bit about in another Q&A consumer demand and desire and quality and how you have to approach that. You weren’t on the consumer affairs or marketing side, but over 46 years, I’m sure you’ve seen a couple things and what not. From your perspective, what type of improvements in terms of the industry’s ability to listen to its consumers and bring them what they want and translate their voice into production quality products that they want.