In many ways, it’s never been riskier to be in the food business. An increasingly savvy and skeptical public is more aware of foodborne threats, and food activists of all kinds are gaining more attention. All while food companies must adapt and comply with new, unfamiliar and far-reaching regulations under the U.S. FDA’s Food Safety Modernization Act (FSMA).
To help clients manage the increasing challenges in food safety, leading global communications firm Ketchum is partnering with award-winning global food safety expert Morton Food Safety Associates to launch FoodSafe RepProtect. The new offering is designed to help supply chain, food safety and communications experts fully align to ensure consistency between what a company does and says in managing food risks.