The Bayonne Ham Council has announced its debut in the U.S., with a campaign kick-off at the summer Fancy Food Show held in New York City from June 25-27. Conducted with the support of the European Union, it is the first time that Bayonne Ham producers have come together for a large-scale trade-focused marketing program.
After conquering European consumers, it is no surprise that the legendary cured ham from the Southwest of France chose the United States for its international ambitions. Shifting away from large-scale industrial foods, Americans are increasingly in demand of premium craft products: gustatory pleasure, but also traceability and production transparency have become choice criteria.