A continuing economic recovery and lower prices meant good news for the meat industry as consumers bought more and better meats without worrying about prices, according to the 2017 Power of Meat Study. More shoppers want healthy choices – in fact, for the first time ever, more shoppers bought natural and organic meat products than didn’t buy them. This year, the study showed shoppers want:

The story of the meat: Increased transparency into ingredients, production practices, expanded assortments, and special attributes is in demand. This is especially true of health-conscious shoppers, such as those who buy natural/organic products.