Prepared foods are becoming increasingly prevalent in supermarket delis as more consumers seek meat and poultry options that are quick, convenient and tasty.
The supermarket deli is undergoing a metamorphosis.
With time-conscious consumers increasingly seeking store-made meals that are fast and convenient, and retailers having limited areas in which to merchandise deli selections, more operators are enhancing and expanding their prepared foods sections while downplaying other offerings. It is resulting in a wider range of meat and poultry options.