Niman Ranch unveiled Certified Humane prosciutto at the Rainbow Room in New York City with more than 100 top chefs, media and thought leaders. The prosciutto, produced from Niman Ranch’s network of independent family farmers raising sustainable heritage breed natural pork, was sliced for tasting and plated for menu inspiration.
“When consumers were given a choice between Niman Ranch and the top two selling national domestic brands, nearly 2 out of 3 consumers preferred NR (62%),” stated Jeff Tripician, Niman Ranch general manager. “When tasted head to head with each national brand, consumers preferred Niman Ranch almost 3 to 1; this is a testament to working with family farmers and raising animals with care which produces better tasting pork.”