America’s food landscape is one of many twists and turns. Cultural diversity, ethnic tastes and flavors and the ascent of regional cuisines have set the stage for the introductions of boundless varieties and combinations of chilled and refrigerated foods.
Microwavable packaging finds itself as an element of change gaining some traction at retail with microwavable meals, according to a source that shares an interesting market perspective. The assertion is that younger shoppers have more affinity for fresh than frozen in their meal preferences and may well be creating a category of ready meals. It doesn’t dwell in the meat section where center-of-the-plate proteins reside or in the full-service deli, but more of a self-service deli with end caps and displays near the deli area.