In the global marketplace, demand for premium-quality beef continues to grow, and U.S. fabricators and packers take the lead in satisfying those needs. Fabricators and packers were recognized by the Certified Angus Beef brand for their leadership in product quality, marketing and sales at the group’s annual conference in Nashville on Sept. 27-29. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, gained strategies to nurture their focus on delivering premium beef to consumers.
“Quality and integrity unite their focus on delivering the finest beef,” says John Stika, the beef brand’s president. “They are stars in their markets for bringing the Certified Angus Beef brand’s ranching heritage and focus on quality and integrity to their customers, and ultimately, consumers.”