The North American Meat Institute unveiled an updated version of its popular MyMeatUp app, the first-of-its-kind free mobile app aimed at helping shoppers, particularly millennials — individuals between ages 18 and 35 — become informed, confident purchasers of meat and poultry.
MyMeatUp 2.0 includes a new “Where does my meat come from?” feature, which allows users to search the U.S. Department of Agriculture (USDA) establishment database for information about where the product was produced.