To celebrate its 40th anniversary in 2018, the Certified Angus Beef brand is going back to its farming and ranching roots in a big way: by painting its logo on 40 barns in rural communities across the nation.
“There’s no better way to mark this milestone than by celebrating our agricultural heritage – and celebrating with the people who have always been the foundation of our brand,” said Tracey Erickson, the brand’s vice president of marketing. “It’s exciting to embrace a form of marketing that’s all but disappeared over the years, yet one that’s still very appropriate today for our mission to support and sustain Angus farmers’ way of life.”