The name is the thing for companies in the meat industry. The company name — typically one of the first things a consumer sees on a label — must help to establish not only the brand’s identity, but also its philosophy. True Story Foods, founded in 2011, evokes the type of honesty and transparency that consumers want, just from its name alone. The name may attract the initial interest, and the quality of the company’s products — organic, all-natural and non-GMO lines of deli meats, sausages and hot dogs, along with fresh pork — win them over.
“Our story is about our farmers, our team of artisan producers, our consumers striving to make good choices for their families. What could be a better name?” says Phil Gatto, co-founder & CEO of True Story Foods.